CAGEAD Awards Winners of the Menstrual Hygiene Management Creatives Competition as part of 2025 MHM day Celebration in Bamenda
Group picture with MHMCC Winners
The Centre for Advocacy in Gender Equality and Action for Development (CAGEAD) successfully concluded its Menstrual Hygiene Management Creatives Competition (MHMCC), honoring three outstanding participants with prizes that recognized their ingenuity and commitment to breaking taboos surrounding menstruation.
The contest, launched to sensitize the public on the challenges women and girls face in managing their periods, educate communities on best Menstrual Hygiene Management practices and advocate for supportive policies. The digital challenge drew numerous young creatives who submitted videos highlighting the importance of menstrual health, stigma reduction, and accessible hygiene.
A panel comprising two veteran journalists and four sexual reproductive health rights experts, carefully reviewed all the incredible videos submitted by passionate contestants from the national triangle. A renowned journalist Baka Derick, led the evaluation process, which was based on video content, creativity, video quality and duration, and audience engagement on Facebook, through likes, comments, and shares. The Six judges scored each contestant, and the average of these scores determined the final ranking.
The winners were announced during a lively award ceremony held on May 28th at CAGEAD’s office. They received cash prizes, as well as MHM kits. Meanwhile the other 20 contestants received a token each and Menstrual Hygiene Management Kits, in recognition of their efforts and creativity. During the event, Baka Derick, a communication expert, shared valuable tips on video editing, encouraging them to produce high-quality content that matches social media norms, in order to effectively communicate.
1st Winner CAGEAD MHMCC recieving first prize from CAGEAD CEO
CAGEAD’s CEO Mme Clotilda Andiensa Waah, while addressing the contestants expressed her immense joy and pride in the contestants, emphasizing that each of them is a winner in the fight against menstruation-related stigmatization. She highlighted the importance of accessible menstrual hygiene products in homes, markets, and public spaces, and commended the youth for their active role in advocating for change. “We see a generation ready to take up the mantle from us in fighting stigma and ensuring that menstruation is recognized as a natural process that deserves proper attention,” she stated.
CAGEAD CEO adressing participants
She equally encouraged them to continue advocating for menstrual health awareness, making sure that menstruation is openly discussed and adequately supported by the state and educational institutions. She also reminded them that they are always welcome to reach out to CAGEAD for support and guidance in their advocacy efforts.
As the event closed, it was clear that the contest had successfully ignited a passion among the young people to champion menstrual hygiene rights, fostering a more informed and stigma-free society.
By Muh Yvonne Nchim/ Emmanuela Monie